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BUS. 620 Managerial Marketing – assign # 1

BUS. 620 Managerial Marketing – assign # 1

Read  the article: “AmazonFresh is Jeff Bezos’s Last Mile Quest for Total Retail Domination“.

Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh. Analyze how Amazon has captured its consumer’s desire for not only less expensive prices, but faster delivery, and how it has created programs that will satisfy these consumer demands. Determine if Amazon will succeed in its quest for same-day delivery, and justify your response.

Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.





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Amazon has been the giant e-commerce company which has evolved from being just a book peddler to a ruthless sovereign of books. It serves approximately 209 million customers worldwide after defeating Apple Company in a recent book price-fixing .Amazon retail company  has made a great achievement of filching  up competitors like shoe seller Quidsi and Zippos. Parent of sites like Diapers.com, BeautyBar.com, Wag.com and soap.com has also been snatched by Amazon Company. In its advancements it has even bought…


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