Brand knowledge structure

Visit websites and view advertising, retailing, and pricing information about two of the brands you discussed in the module three group discussion. Note to what extent the values and descriptions identified for your brand are reinforced by the company’s efforts on behalf of the brand. Update your original post to reflect your research. Compare the types of strategies of the two brands. Discuss as a group what conclusions can be drawn from the comparisons?

Choose two of these brands: Oral-B toothbrush, Listerine mouthwash, Sensodyne toothpaste.