Conduct library search for peer-reviewed scholarly journals on…”The bottom of the pyramid
Conduct library search for peer-reviewed scholarly journals on…”The bottom of the pyramid”.
1 current journal (journal published in the past 5 years – 2010-2016).
will submit a summary of the experience…your summary must include the followings:
1. The topic
2. The names of the author(s)
3. The names of the publications
4. The year, issue, and volume of the publication
5. Why did you select this particular journal?
6. Your conclusion about the journals you selected
7. Cite APA style
……………Answer Preview………………
Gupta, S., & Pirsch, J. (2014). Consumer evaluation of target marketing to the bottom of the pyramid. Journal of International Consumer Marketing,26(1), 58-74.
This journal is written by Shruti Gupta and Julie Pirsch and was published by the Journal of International Consumer Marketing. It was published in the year 2014 and was in the 26th issue as well the first volume. This journal focuses s of how companies can be able to successful market to the intended target group in….
APA
475 words
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