Appearance and reality advert
Kim Cullen Rawley
WRIT 111
Essay #1
Aug. 27, 2014
Essay #1 — 2 to 3 page paper in MLA style, 150 points for 15% of your course grade.
Learning outcome: Analyze education, experience, and readings for logical fallacies
and with rhetorical theory: ethos, pathos, and logos. Master prewriting and informal writing, such as journal and impromptu writing, as well as revising, editing and proofreading.
Assignment: In a well-developed essay, bring the observations we have been talking about in class to bear on a magazine advertisement.
Identify an advertisement online and include it in the work.
First, write an introductory paragraph that explains why you are analyzing an advertisement. (Hint: because my teacher told me to, or to get a grade, is not acceptable.)
Then explain and summarize the literal aspects of the ad: what are we seeing on the surface?
Then discuss the ad’s purpose: what is trying to sell, and to whom? What decisions have the creators made? Does it work, in your opinion?
Then discuss which type of appeal the ad is making (or trying to make, if your argument is that the ad is unsuccessful). Is it ethos, logos, or pathos?
Wrap it up with a concluding paragraph that restates your thesis.
Don’t forget that you need to have a clearly defined thesis statement and advocate for a point of view.
Have an imaginative title that is not the name of one of the works being discussed.
You need not have any outside sources; the paper is mainly your analysis of the ad, but if you do use them, make sure you introduce your sources properly and use signal phrases to integrate your quotes. Use MLA style and have a Works Cited page.
……………..Answer Preview……………
Name
Professor
Course
Date
Appearance and reality
The advert
Introduction
Many advertisements that people see on television, billboards and magazines are usually false. This is based on the fact that what these adverts say is not actually the truth about the products they are advertising. In adverts, the features are usually exaggerated in order to attract buyers. This is the reason why people are usually required not to believe what they see in adverts. At the same time, these adverts do not reveal………………..
MLA
639 Words
