In what ways has Ascena pursued a value enhancing/creating diversification path
Ascena
Questions for individual write-up:
1. In what ways has Ascena pursued a value enhancing/creating diversification path? In what
ways, has the firm pursued diversification for non-value enhancing reasons? Identify at least
four total motives and specific actions.
2. Ascena has largely expanded by using acquisitions. Have they managed the acquisition process
well? In other words, how have they made acquisitions work for them? How have they
experienced the pitfalls of acquisitions? Identify at least four total items for how they have
managed the acquisition process.
3. In the end, what is your evaluation of Ascena’s corporate strategy? Specifically identify whether
you believe they are doing it well or poorly and justify this conclusion.
4. What recommendations would you have for the firm? Make specific, meaningful
recommendations that build from the analysis above.
Answer preview to in what ways has Ascena pursued a value enhancing/creating diversification path
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