Case analysis: Innovation Corrupted: The Rise and Fall of Enron (A)
Knowing how to analyze a case will help you attack virtually any business problem. A case study helps you learn by immersing you in a real-world business issues—and makes you a decision-maker. A case presents facts about a particular organization and you must focus on the most important facts and use the information to determine the best (of multiple alternatives) course(s) of action to deal with the problems you identify.
A case study analysis must not just summarize the case. It should identify key issues and problems, and outline and assess alternative courses of action.
This week, you will have an opportunity to look more closely at Enron along with analyzing why a big company that was so successful collapsed so quickly. You will look at internal policies as well as the role of the external auditors. In addition to the requirements for the analysis of a case study covered below, please specifically answer the following questions:
1. In 1998, MBAs from leading schools including Harvard turned down offers from outstanding firms such as McKinsey, Parthenon, and Goldman Sachs to join Enron. What made Enron so appealing?
2. How sound was the business model developed by Skilling and Lay for gas and for other products?
3. What explains the many strategic misadventures by Enron domestically and internationally?
4. How did the internal systems and processes support or inhibit Enron’s strategy?
Required for the Analysis of a Case Study:
Provide a 4–6 page case study analysis using the following format:
………………….Answer Preview………………….
Introduction
From the time the company was started in 1985, Enron is a company that went through many changes and successes. It is however in the 1990’s that the company was able to record the highest level of success and this was largely through innovation. However, as it is public knowledge currently, the company collapsed and was regarded as bankrupt as a result of man factors. It is an analysis of these factors that we want to have on this paper followed the implementation that would have been….
APA
1487 words
