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Favorite consumer product

Favorite consumer product

Select one of your favorite consumer products and think about the company that produces and markets that product. What challenges does the company encounter selling that consumer product? Where is your favorite product on the product life cycle spectrum? For what segment was your product designed? Briefly describe the four Ps of the marketing mix strategy as they relate to your selected product.





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One of my favorite consumer products is Coca Cola drink. This is a carbonated drink that is made for consumers to drink and is supplied all around the world. Among the challenges faced when selling the product include, first, there is reasonably increased competition in there marker. There are many other goods that are designed to fit the same consumer need and so it is a challenge to make sales. Considering that the product is sold on a global…


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