Global marketing
You are required to work in groups of 3-4 people. The purpose of this project is to use the marketing concepts covered in class and apply them in a real –world international marketing situation. There are two parts to this project
The paper itself. It is written in your course outline that the length is 2,000 words maximum. This includes footnotes and APA/ Harvard presentation.
The presentation – all members are expected to present the paper. The presentation is expected to last about 15 minutes, with a period of 5 minutes for questions and answers.
The format of the paper is as follows:
Introduction- Discuss the international company, the history of the company and the industry that they are in. You should look at the management and the type of business they are in.
The four P’s. Discuss the price, product, promotion and place mix of the international company in detail. You should review the textbook for each relevant topic in detail. You should discuss packaging, branding, labeling, channels of distribution, advertising, sales promotion etc etc. etc.
Target market and segmentation. How does the international company segment the market? Why or why not? What is their target market? Does the segmentation make sense? Why or why not? Discuss in detail, and apply theory from the classroom lecture.
Discuss the implementation of the marketing mix towards the marketing segment. Discuss budgets and timetables, if possible
Conclusion and final analysis. If you had $5000 in funds to invest in the company would you do this based on your analysis of the company’s marketing plan? Why or why not. Below is a diagram that you should use as a guideline for you project.
………………………………Answer preview…………………………………
Nike is an attire company, initially the company was known as Blue Ribbon sports. The name Nike was incorporated later. Founders of the company were Bill Bowerman and Phil Knight. Bill Bowerman was a track and field coach while Phil Knight a prominent entrepreneur…………………
APA
1569 words
