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Marketing in Virtual Worlds

Marketing in Virtual Worlds:

For this topic we will examine issues related to virtual worlds. Be sure to read the articles posted online in the content section on virtual worlds. Also be sure to view the several links below that highlight some applications of virtual worlds. Most of the information here will be focused on Second Life (SL), but is true for other virtual worlds. Currently SL has over 36 million registered users and is one of the more popular virtual worlds. Unlike some other environments that you may think of, like World of Warcraft etc., SL is not a game. It is an open ended world which includes its own economy where users can both spend and earn money.

Video Links:

  1. Things to do in Second Life

http://www.youtube.com/watch?v=2mVUXnAeibE

  1. Text 100 in Second Life

http://www.youtube.com/watch?v=synxFmQJ_0A

  1. Second Life Education

http://www.youtube.com/watch?v=qOFU9oUF2HA

  1. Online Role Play and Examples in SL (Video By Jaime Smith from my Virtual world course)

http://www.youtube.com/watch?v=b2gUWwaNwZQ

 

Followed is a series of questions. Be sure to support your answer. Submit these questions by the due date.

  1. What is a virtual world?
  2. How do you see virtual worlds being used in the future? Do you think that the technology is just a trend, or something that is here to stay? Explain.
  3. What are some difficulties in using a virtual world for business or professional purposes?
  4. Do you seen any major benefits (or not) in using virtual worlds for marketing a business or its products in a virtual space compared to a web page?
  5. How do you view education in a virtual world? Would you ever consider using it for an online course?
  6. Thinking about other collaboration tools you have used online to work with or communicate with other user, do you think something like Second Life would be better (or worse) to use? Explain.

 

 

 

 

……………………Answer Preview………………

  1. What is a virtual world?

A virtual world is a computer based online community environment that is designed for individuals to be able to interact together in the simulated world. They use objects called avatars which are either two dimension to three dimensions to interact.

  1. How do you see virtual worlds being used in the future? Do you think that the technology is just a trend, or something that is here to stay? Explain.

Which the recent trends in the use of Second Life, virtual worlds are becoming significant. The use of virtual worlds has been mostly exploited in military….

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