2-11 CULTURAL DIFFERENT FRAMES OF REFERENCE
A cultural misunderstanding nearly derailed an Indo-Japanese bridge-building project. An Indian firm sent a detailed list of technical questions to its Japanese counterpart. The Indian engineers panicked when they receivedno rely. They wondered what had happened. Was the deal off? A week later, the Japanese engineers responded. Unlike in India or in the United States, the Japanese encourage input from everyone involved in a project. The queries probably went to the heads of various departments so that a complete picture could be presented in response. In the United States and in India, businesspeople expect an immediate response of some sort from e-mails.
Discuss how differing frames of reference affected this misunderstanding. How could such misunderstanding be averted?
Your response should be typed in MS word in no more than two paragraphs, use Chapter 3 Power Point Presentation to help you;
In the given case, it is recognizable that the different frames of reference by the different people involved were to blame for the misunderstanding. The main problem was that when the Indians sent an enquiry to the Japanese, they expected that they would be able to get an immediate response. This is because according to their frame of reference, it is recognizable that they are used to getting responses as fast as possible in an effort for them to be able to accomplish any set targets (Guffey and Loewy, 2010). This is something…