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Barrier to entry: defend or attack

 Barrier to entry: defend or attack

Barrier to entry: Consider barriers to injury in the context of organizational marketers who want to create a sustainable competitive advantage. How can marketers develop barriers to entry for commoditized products or services? What are some of the risks associated with relying only on barriers to entry to drive competitive advantage? How can marketers of new entrants to the market attack barriers to entry?




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