Planned product innovations

why might a company hold back on releasing planned product innovations until the currently available product has reached the end of its maturity phase? Also, what are the obvious risks associated with such a strategy, and how can they be minimized? Please provide reference page.

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Holding back on products

A company can hold back on products it is planning to launch because of various factors. To start with, the company can not release the new item to avoid being copied by other competing companies. This is normally a surprise that the company keeps until the day of the launch. The new product is usually developed with a lot of changes. The other reason, is because the new product is always a strategy that the company…

APA

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