company in an industry
give an example of a company in an industry that has witnessed substantial change in channels of distribution. What are the fundamental reasons (e.g., consumer behavior, competition) for this change?.
One reference
…………………………Answer preview…………………………
Pepsi Company
The company that has witnessed substantial change in channels of distribution is the Pepsi Company. The company initially was dealing in manufacture of beverages alone. With time, the company has grown and ventured in fast food business. The main reason for the change of the channel of distribution is competition. Pepsi Company had intermediaries as part of their distribution channels……………………………..
APA
227 words
