What are the most common ethical issues facing healthcare marketing managers
Integration of the Plan
Social Media
Social media increasingly become an integral part of every healthcare organization’s website or online strategy. Write a three- to four- page (excluding title and reference pages) Social Media paper in APA format. Utilize at least two scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Include the following content elements in your paper:
Describe your understanding of social media and the technology tools it involves.
Debate the pros and cons of using social media in healthcare marketing, including any ethical, legal, and security issues that should be considered.
Explain the reasons why you would or would not utilize social media in addition to traditional marketing tactics.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
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Discussion question one: Marketing is a wide business function that entails product research, as well as, development of the product. It is where the aspect of the communication mix that refers to specific techniques employed in the promotion of the business and its products that are targeted to specific customers………………………
APA
1562 words
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