Read the article” Cracking the Code of Mass Customization” from

1. Read the article” Cracking the Code of Mass Customization” from website: http://sloanreview.mit.edu/article/cracking-the-code-of-mass-customization/,

2. Provide two or three key points to support the topic, with reference from other sources.

………………Answer Preview……………

From the article, cracking the Code of Mass Customization we learn clearly that mass customization is not operationally doable. This is because it involves the process of aligning organizational processes with the needs of customers, which has overtime proved to be a very difficult process. Every specific customer has a special need and it is practically impossible to satisfy such needs (Pine, 1993). Take for instance the case where a tailoring company tries to design clothes that fit all its customers. This process…

APA

383 words