Better World Fashion: Circular Economy and Competitive Advantage
Read the case “Better World Fashion: Circular Economy and Competitive Advantage” (Case Attached). In light of the case AND scholarly articles to support your analyses, answer the following questions. Clarifications: only use the case narrative (external updates beyond the timeline stated in the case and/or about the case events beyond what is stated are NOT allowed.)
1.How did BWF position its products and target its market segments? Explain. [30%]
2.How did BWF use branding, promotion, and customer relationship management to communicate its value proposition? Did a business model based on the circular economy concept help BWF to achieve competitive advantage? [30%]
3.In order to become a leading fashion brand, what do you recommend BWF do to strengthen its corporate and/or global strategies? Discuss in light of relevant chapters of the textbook. [40%]
Submission Guidelines
- The paper should be written in consistent with APA format. Use an appropriate book, or consult Google if you need assistance with standard writing style in APA, file formatting, and/or library research.
- The page range is 4-5 pages double-spaced (no more than 5 pages; excluding the title page and references/bibliography/appendix). Explain your arguments in a succinct manner. Remember, your submission will be graded on the quality of analysis rather than quantity of pages.
- All cases are checked with the Turnitin anti-plagiarism software to help assure the integrity of the assignments. Severe penalties will be assessed if assignments are copied and/or lack proper citation.
Evaluation Criteria
- Your case submission will be evaluated based on the:
- Directness and specificity in answer all of the questions — when appropriate, support your answers with facts or examples from the case, drawing on concepts you learned in the textbook, other scholarly sources, and/or from class discussion.
- Thorough and in-depth analysis of underlying issues.
- Presentation of relevant and legitimate information, data/table, reference to the case, textbook concepts, and/or other scholarly materials.
- Clarity of writing, organization of thoughts, and grammatical correctness.
Requirements: 4 pages
Answer preview to Better World Fashion: Circular Economy and Competitive Advantage
APA
1225 words