Research peer-reviewed journal articles on one of the 4Ps – Promotion.
For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…).
Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.
Read: Disruptive Marketing Communication for Customer Engagement. The New Frontiers of Mobile Instant Messaging
Read: Branding in The Digital Age
For each thread, students must support their assertions with at least 2 scholarly-authored citations in currentAPA format, with at least one new reference from a Marketing Journal to support the topic researched. Any sources cited must have been published within the last five years, except for the Bible
Answer preview to research peer-reviewed journal articles on one of the 4Ps – Promotion.
APA
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