Segmentation and Target Market Paper
Write a paper on a company and product of your choice and discuss the market segmentation within that industry along with the target market for the company’s product.
Required Elements:
- No more than 1500 words
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
- A positioning statement for the product with careful consideration of the brand and strategy
- Your paper should be consistent with APA guidelines.
………………………Answer Preview…………………………..
With the market value of the fast food industry standing at 51 billion dollars and expected to grow even further (Allen & Albala 159), there has been continued investment in the business. However, so being the case, there are some industries that still dominate this market with a very large market base as compared to other competitors. The question is how they do it. How they manage to make it through the stiff competition from other investors coming up in the industry…………………………….
APA
1442 Words
