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Sales negotiations are often seen as “contests” between the salesperson

Sales negotiations are often seen as “contests” between the salesperson

Sales negotiations are often seen as “contests” between the salesperson and the customer over how to get the “best” deal when buying a process. Often, the need to negotiate during the sales process is seen by customers as a negative aspect of having to purchase a good or service from a salesperson. Propose three ways to convince the customer that the negotiation is a positive part of the sale.

Evaluate different strategies that a salesperson may use to make the process of sales negotiations less stressful for customers, thereby enhancing the sales experience.

 

 

 

……….Answer preview………..

Customers must understand that negotiation is a positive part of sales. Negotiation is vital for any effective organization. Customers must understand that negotiation establishes an effective internal system which comprises of the structure, people, functions and plans and an effective external system which involves the market and suppliers. Negotiation optimizes the performance of activities internally and also externally through communication with the customers. Negotiation is a creative collaboration where it should be viewed creatively, entrepreneurially since it provides an opportunity to build, develop and improve synergies between the customer and the seller. Both sides benefits from the negotiated outcome. Negotiation positions each side to see how……….

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