Sales and Sales Management
Each question should be discussed thoroughly in 200-250 words. Use APA guideline, correct grammar. No essay, just answer the questions. If you use someone else work please cite and use references.
1. Provide a summary of the case including an analysis of the key facts and potential dilemma.
2. Identify the potential sources of concern that Ron is likely to encounter when he begins to make calls on his customers in downtown Los Angeles.
3. Pick one of the concerns you listed in the previous question and examine it in further detail with consideration given to the basic points of negotiating a win-win solution.
4. Assume you are Ron and a customer has expressed the following concern: “We don’t want you delivering during banking hours. Bringing in big boxes of supplies will upset our operations and our customers who are here trying to conduct business. Our current supplier makes deliveries before 6:30 in the morning and I don’t see any need to change.” How to you respond?
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Key Fact and Potential Dilemma
One of the dilemmas that Roy is encountering is how he is going to communicate with his customers. He is worried that his potential customers could object his intention to call them. He is wondering how he is going to approach his customers, without destroying the relationship of his customers and his business. Another dilemma is the stiff competition he is likely to face in his new venture; he is aware that….
APA
1121 words
