Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies
Learning Outcomes:
1. Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
2. Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)
3. Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (Lo 1.3 & 3.4).
4. Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5).
5. Demonstrate ability to think independently and systematically on the subject of developing the business feasibility assessment of marketing plan development.
(LO.3.7)
Answer preview to demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies
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