BUS317 INTRODUCTION TO ADVERTISING – Week 4 journal

BUS317 INTRODUCTION TO ADVERTISING – Week 4 journal

Due by Day 7. As discussed in your textbook, children represent a significant consumer group with increasing purchasing power. While marketing to children has its benefits, it also carries some ethical concern. Review the “Advertising to Children:

Child’s Play?” section in Chapter 11 of your textbook. Then, reflect on the extent to which advertising to children is ethical as you see it and as discussed in this week’s readings. Include any examples you see as relevant to your point. Your journal entry should be at least 300 words in length.

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There are many issues that have been raised regarding adverts that have children as the main target. With such adverts reaching more than 24.2 million children in the United States, many feel that the adverts are unethical because of the consequences that come with them. An example of a company that spent a lot on adverts was Mac Donald’s which spent 40million dollars to reach children. This act was condemned because it led to unhealthy eating habits which in return lead to obesity……

APA

376 words