Audience Analysis

You were recently promoted and now serve as Mayor Samantha Smith’s professional speechwriter. Mayor Smith has been asked to address the Twin Fawn Community Association about the issue of building a swimming pool in the neighborhood.

As you analyze the audience (community members), which one of the factors (characteristics) listed below will you consider as you prepare Mayor Smith’s speech? Provide an explanation for your choice.

Option A: Age of the audience

Option B: Attitude about subject

Option C: Socio-economic status of the audience

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