What do you think is in store for marketing research in the future
Writing marketing research assignment
Q1. Please read, “The Big Data Problem that Market Research Must Fix.” In relation to the NPS score, what should market researchers be doing differently? Why?
https://sloanreview.mit.edu/article/the-big-data-p…
Q2. Watch the M/A/R/C video, then watch the “Future of Marketing Research” video. What do you think is in store for marketing research in the future? Will it exist in 50 years? Do you think that surveys are still relevant or do you think that data mining (big data) is more reliable? Please be sure to elaborate your responses.
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