Analyze a brand and discuss how the company has capitalized on its own brand

Analyze a brand and discuss how the company has capitalized on its own brand

Write a 300-word paper in which you discuss the benefits of developing a brand.

Analyze a brand and discuss how the company has capitalized on its own brand. Emphasize the following points:

Benefits of developing a brand

Benefits of line extensions

Consequences of diversification

Benefits from licensing

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Pepsi Co is among the companies that have managed to create and maintain a brand over the course of its operations. This company has benefitted a lot from developing the Pepsi brand, just like the other companies that have managed to develop a brand of their own. There are different benefits from developing a brand as can be seen from the way Pepsi has benefitted. One of the benefits of developing a brand…..

APA

368 words

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