BU320 Marketing Principles
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.
1. Describe how marketing functions within the larger organization (internally) and within its environments (externally) including the goals and expected outcomes of this department.
2. Explain how companies create customer-centered businesses and describe what impacts the consumer decision-making process.
3. Describe what tools are used to make effective marketing decisions.
Marketing
To make good sales, any company must focus both on the internal mechanisms that are involved in the production of the products to the customers and the delivery and advertisement of the products to the customers. Therefore, marketing should be done in such a way that it focuses on both the internal environment and the external circumstances. For the reason, the 3Cs model of marketing highlights customers, competition as well as the corporation as the primary points that the company should focus….
